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Get Seen:

Online Video Secrets to Building Your Business
Front Cover
5 Reviews
John Wiley & Sons, Jan 14, 2010 - 256 pages
The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

  • Examines success stories of how companies have used online video
  • Presents a series of plans and tools that businesses can follow as they expand onto the social web
  • Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

  

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Review: Get Seen: Online Video Secrets to Building Your Business

User Review  - David Lee King - Goodreads

Useful book on making video for the web. Read full review

Review: Get Seen: Online Video Secrets to Building Your Business

User Review  - Richard Stephenson - Goodreads

I would rate it as decently entertaining and informative – 8.1 / 14.0 Stars. It was pretty apparent the intended audience was the more ”entry level” crowd simply because I understood most of it. :) I ... Read full review

All 5 reviews »

Related books

Contents

Choosing a Camera
3
Lighting and Sound
25
Making Videos Without a Video Camera
39
Recording and Shooting
46
Editing
70
SHARING
74
Uploading
109
Broadcasting Live
171
Video BloggingWhy You Might Want a Blog
222
Interviews
259
Acknowledgments
311
About the Author
313
Index
315
Copyright

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About the author (2010)

Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen

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