Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

This book give very nice information of salesforce. It learns how to growth our business. Get here any one more information of sales force.....
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Rishi Arorahttp://www.plug2salesforce.com 

Whereas others promote one good idea per book, this attempts to go a couple of orders of magnitude further through 111 plays. It is well-structured in ten complementary parts about startups, marketing, events, sales, tech, corporate philanthropy, globalism, finance, leadership, and success. These are also distilled into a 5-step approach called V2MOM, an acronym for vision, values, methods, obstacles, and measures. The stories cover the essential do’s and don’ts learnt from the previous decade, e.g. surviving the dotcom collapse and getting to a billion in sales. Co-writer Adler’s journalistic writing style matches the task pretty well. The tone is very optimistic and the ambition catchy. An initial goal was to eliminate software. The cloud industry is reportedly expected to be 150B by 2013 and to change the order of battle among vendors whose market caps are now MSFT 260B, GOOG 180B, ORCL 128B, AMZN 58B, beside Salesforce’s 10B. The cloud may still not be easy to define after this, it does not appear in the index, but the notion of an industrial platform for web businesses is demonstrated, such as turning applications into enterprises and vice-versa. It raises interest in further economic metrics such as additional IPOs, spinoffs, verticals (the introduction is by Dell), global e-commerce apps, and issues about cross-platform services, administrative regulations such as. how censorship requirements have affected Google, or how success is a magnet for security challenges, e.g. for Microsoft. The topic of collaboration fits nicely into social networks so this will probably enjoy further popularity. Thanks.