Strategic Corporate Communication

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McGraw-Hill, 2009 - 353 páginas
Strategic Corporate Communication is an updated adaptation of Argenti’s best work for the Indian market. Replete with new cases and examples from Indian industry, it covers all aspects of communication and its development in India. It also contrasts the practice of corporate communication in the US, while further investigating the business environment in India and how that has shaped the corporate communication function. This book emphasizes the importance of strategic communication, both in terms of how communication serves as an extension of an organization’s strategy, and how it can (and should) become more strategic than tactical when approached in a business setting.

Acerca del autor (2009)

Paul A. Argenti has provided management, leadership, and corporate communication consulting and training for more than 100 companies and nonprofits, worldwide. He is professor of corporate communication at the Tuck School of Business and the author of several international bestsellers, most notably the classic The Power of Corporate Communication. Argenti lives in Lyme, New Hampshire.

Información bibliográfica

TítuloStrategic Corporate Communication
AutorARGENTI
EditorMcGraw-Hill, 2009
ISBN0071330631, 9780071330633
Largo353 páginas
  
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