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PRICES

Recently there has been introduced in Congress a bill known as the Stevens Standard Price Bill, the purpose of which is to effect the maintenance of the resale price of branded or trade-marked articles. Justice Holmes of the United States Supreme Court is credited with the following statement:

"I cannot believe that in the long run the public will profit by this court permitting knaves to cut reasonable prices for some ulterior purpose of their own and thus to impair, if not to destroy, the production and sale of articles which it is assumed to be desirable that the public should be able to get.'

This question, which is a complex one, has been given serious consideration by the Chamber of Commerce of the United States of America, which institution orders to referendum, among its many constituent organizations throughout the country, all questions of importance that come before Congress and which affect the social or economic welfare of the country.

The majority report of the special committee appointed to prepare a referendum on the maintenance of resale prices made the following recommendation:

"Your committee is convinced that legislation permitting the maintenance of resale prices under proper restriction on identified merchandise, for voluntary purchase, made and sold under competitive conditions, would be to the best interest of the producer, the distributer, and of the purchasing public, or consumer." The term "identified merchandise" is interpreted as covering any merchandise, trade-marked, branded, or by some other means having its origin or the sponsor for it made clear to the consumer.

Section 5 of the Federal Trade Commission Act authorizes the commission to ascertain cases of "unfair methods

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of competition" and to issue a restraining order. appeal may be made to the Federal courts for enforcement of said order if it is not complied with. The uncertainty as to the scope of Section 5, above, is whether price cutting on identified articles is now included in the jurisdiction of the commission as an "unfair method of competition."

In the supplementary report of the special committee of the National Chamber of Commerce a proposal is made to add to the Trade Commission Act by inserting in Section 5 in statutory language provisions covering the following:

In regard to products that are identified in their sale to the public by name, brand, or trade-mark-and that are made and sold under competitive conditions:

I. No merchant, firm, or corporation shall offer
such articles for sale at a price other than that
stipulated by the producer for the original sale
of the articles at retail (provided the producer
has given due notice of such price to the retailer
by mark upon the article or otherwise):
With the purpose or effect of

(a) Making it unprofitable for other retailers to
handle said articles.

(b) Promoting the sale of a substitute or imitation.

(c) Attracting trade away from competitors, where the result is to injure the reputation of said articles or the good will of their producers or materially to impair the general distribution of said articles.

Though the above refers specifically to identified merchandise, the principle involved in this recommendation is capable of extension to a much wider field. The predatory cutting of prices on merchandise in general has been and is a favorite method of oppression on the part of unfair business to destroy small competitors and local producers (Dunshee vs. Standard Oil Co., 152 Iowa, 618), and legislation might very properly define such practices as an unfair method of competition.

Acceptance of a bill, i, 140
Accident Insurance, i, 364
Accommodation signers, or in-
dorsers, i, 142-143
Accountant, i, 299-300
Accounting, i, 297-338
Accounting department, i, 237-
242

Accounting, relation to credit
department, iii, 43

Actionable expressions, iii, 240
Action for damages, iii, 244,
Acts of bankruptcy, iii, 278-280
Adding typewriters, i, 261-265
Adding machines, i, 254-256
Addressing machines, i, 263-266
Adjoining Owners, rights of,
iii, 142

Administration expenses, ii, 383
Advertising, ii, 147-195

Agents and campaigns, ii,
190-195
Copy, ii, 182-190
Defined, ii, 151-153
Early Examples, ii, 153-154
General, ii, 157-158

In agricultural periodicals,
ii, 165-167

In catalogues, etc., ii, 168-174
In class and trade publica-
tions, ii, 167-168

In co-operative newspapers,
ii, 161-162

In country newspapers, ii, 161
In religious periodicals, ii,
162-165

Magazine, ii, 159-161
Mail-order, ii, 155-157
Newspaper, ii, 154-155
Outdoor, ii, 176-182

Retail, ii, 152-155; 188-190
Street-car, ii, 174-176
Advertising Department, i, 212-

220

Advertising Manager, duties
of, i, 194; ii, 182

Agency, real estate, iii, 186-194
Agricultural periodicals, adver-
tising in, ii, 165-167

407

Aliens in partnership, i, 48
Amortization, iii, 120
Analysis of costs, ii, 121-133
Appraising of real estate, iii,
190-191

Areas allowed for buildings,
iii, 145

Articles of copartnership, i, 50-

52
Assets, classification of, iii,
311-317

Definition of, i, 310-311
Verification of, iii, 353-354
Assignment of copyright, iii,
233-234

Assignment of Mortgage, iii,
167
Assignment of ownership in
patents, iii, 217-218
Attorneys as sources of credit
information, iii, 32-33
Auditing, iii, 329-374
Classified, iii, 331-333
Definition of, iii, 329
Methods of, iii, 345-356
Object and advantages of,
iii, 333-344

Auditor, the professional, iii,
329-330

Audits, internal, i, 330-338
Autographic register, i, 270-271

Balance-sheet, the, i, 311-314;
iii, 307-325

Arrangement of, iii, 308-317
Classification of assets, iii,

[blocks in formation]

Bank credit, i, 103, 128; iii, | Capital, i, 113-164

33-35

Bank discount, iii, 118-119
Bank drafts, i, 158

Bank notes, i, 143

Banking, i, 103-113

Bank accommodations, i, 128
Bank credit, i, 103

Banking law of 1913, i, 106-
113

Reserve cities, i, 112
Bankruptcy law, iii, 278-280
Banks, auditing books of, iii,
366-368

Practise of, in computing
interest, iii, 112
Bargain, catching a, iii, 251
Billboards, ii, 179-181
Billing machine, i, 262-263
Bills of exchange or drafts,
i, 135-138

Bonding and trust companies,
iii, 48

Bonds, discount on, iii, 120
Forms of, i, 147-159
Bookkeeping, i, 301-315

Books, copyright of, iii, 229-
231

Borrowed funds, i, 127-132;
163-164

Bound Books vs. loose leaves,
i, 315-316

Building and loan associa-
tions, iii, 194-206
Building laws and regulations,
iii, 143-148

Business expositions, i, 249-250
Business ideals, i, 9-19

Buying and selling real estate,
iii, 186-187

Buying, methods of, ii, 53-69
Buying on margin, i, 121
Buying, orders for, ii, 66
Buying property, two ways of,
iii, 205-206
By-products, ii, 78-79

Calculating machines, i, 253-260
Cannon, James G., on credit,
(Introduction), iii, 3-14

How obtained, i, 117
Subscribed, i, 116-127
What constitutes working, i,
159-164

Capital Stock, i, 113
Capital vs. Experience, i, 30
Card files, i, 320-321

Card index system, ii, 62-63
Card ledgers, i, 283-284
Card systems, ii, 103-104
Carey, H. C., defines raw ma-
terial, ii, 70-72

Carriage and Shipping, ii, 292-
293

Cash accounts, i, 239-240
Cash-book, i, 306-307; 332-333
Cash discount, iii, 121
Cash register, i, 272-274
Cash, the handling of, i, 332
Catalogue index, ii, 63-64
Catalogues, circulars, etc., i,
208-209; ii, 62; 168-174; 230-
232
Caveats, iii, 218

Certificate of building and loan
stock, iii, 196

Certificates of deposit, iii, 199
Chalmers, Hugh, on salesman-
ship, ii, 3-17

Changing from single-entry to
double-entry, i, 304-305
Channels of distribution, ii,
199-210

Charter, filing a, i, 73

Points covered by a, i, 71
Specimen, i, 71-73

Cheats and false symbols, iii,
250
Checks, i, 145-147

Check-signing machine, i, 271-
272

Chief stores clerk, duties of,
i, 173-174

Claims and allowances, iii, 65-70
Class publications, advertising
in, ii, 167-168

Climate, suitability of, i, 26
Coal or water power, proxim-
ity to, i, 25-26

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