Management Speak: Why We Listen to what Management Gurus Tell UsPsychology Press, 2005 - 155 páginas "Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques. This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life. Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents." -- Jacket. |
Contenido
Management gurus | 1 |
Live presentations | 15 |
Packaging the message | 35 |
Generating collective audience response | 59 |
The role of humour and laughter | 85 |
Telling stories | 107 |
Conclusion | 131 |
Glossary of transcription symbols | 139 |
Notes | 141 |
| 143 | |
| 151 | |
Otras ediciones - Ver todas
Management Speak: Why We Listen to What Management Gurus Tell Us David Greatbatch,Timothy Clark Vista previa limitada - 2005 |
Management Speak: Why We Listen to what Management Gurus Tell Us David Greatbatch,Timothy Clark Sin vista previa disponible - 2005 |
Términos y frases comunes
actions analysis applause argued Atkinson 1984a audience attentiveness audience's best-selling Chapter Clark and Salaman Clayman clearly projectable completion collective audience laughter collective audience response collective laughter communicate companies context contrast core ideas deploy discussed elicitation evoke laughter expression of support Extract following example Ford Taurus Gary Hamel Goldratt Heritage and Greatbatch Huczynski humour and laughter ideas and visions identified indicate individual audience members interaction international management lecture inviting audience key messages laugh laughter line learning LLLLLLLLLL management gurus management ideas management lecture circuit managers and organizations Nestlé orators organizational packaging Peter Senge political oratory potential practices praising or criticizing produce projectable completion points public speaking puzzle-solution format relevance of audience rhetorical devices Rosabeth Moss Kanter Search of Excellence Seymour Cray smiling speaker Starbucks story preface storytelling studies style of speaking success talk Ted Heath tell Tom Peters unvarnished expression verbal and non-verbal video recordings