Management Speak: Why We Listen to what Management Gurus Tell Us
"Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques. This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life. Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents." -- Jacket.
Comentarios de la gente - Escribir un comentario
Crítica de los usuarios - Marcar como inadecuado
A very nice piece of literature about Management gurus and their influence. I strongly recommend for anyone who is looking for insights of management guru's behaviour.
Otras ediciones - Ver todas
Management Speak: Why We Listen to What Management Gurus Tell Us
David Greatbatch,Timothy Clark
Vista previa limitada - 2005
achieve actions adopts affiliation analysis applause approach argued Atkinson attention audience laughter audience members audience response authors begin Chapter coffee collective communicate companies completion concerning conference Consider context contrast conversion core criticism devices discussed displays effective elicitation establish evoke examine example expressions Extract forms Gary Hamel given Heritage humour ideas identified illustrate immediate important indicate individual interaction inviting involves Kanter laugh learning lectures lines lists live look management gurus means messages nature noted occur oratory organizations packaging performances Peter Senge political oratory positive potential powerful practices praising presentations produce projectable public speaking question range refer relevance respect response rhetorical role Rosabeth Moss Kanter Senge setting share shows smiling speaker speaking speech story structure studies style success suggests talk techniques tell things verbal visions