They're Back. We're Relieved.

When you send men off to such exciting places as Hawaii and Bermuda, you worry a bit about their ever getting back to nitty-gritties in St. Louis, Cleveland or New York.

ee Home Life recently held meetings in those

tropical isles for its President's Council-with Summit qualifiers going to Hawaii and the rest to 'Bermuda. We're relieved to report that they are all back and (hopefully) in production.

eve Our President's Council is made up of men who write a million or more in a year. In the nine

years since the group was started, we have gone from 24 qualifiers to 226, far more million dollar producers than companies many times our size.

ese In 1971 one out of every three in the field organization a year or more qualified for the Council. It's a young group -50% are in their thirties

or younger, 25% have less than three years' experience with the company. Average income is over $26,000. eve There's no mystery about our high proportion of million dollar producers. We're the company of Planned Estates-highly selective in the

men we hire, strong on training, market oriented, extremely competitive. Our average sale last year was over $30,000.

ese So our President's Council is back, rested, tanned,

and brimful of sales ideas. Believe us, fellas,

you'd have gotten tired of combing beaches.

Findlay Continued

those who wish to change our whole system, and he added that if poverty is widespread, the system is vulnerable to such attacks.

The CLIA president reminded members that the overall Canadian poverty rate is 25%, meaning that one Canadian in four is a member of a family unit whose income is below the poverty line, and that, despite heavy taxation, the pattern of income distribution has not changed for several decades.

He said that, on the whole, the life insurance industry accepts the role of government in providing social welfare and a base for social insurance. "We should be confident that there will still be a major role for us to play in providing Canadians with financial protection on a voluntary basis," be declared.

PURPLE COUGAR PASSES

It didn't last long-but it was a wild, wacky, wonderful ride while it was going. With purple Cougar cars, all-expenses-paid trips to exotic far-off places, razzmatazz salesmanship, and the bright-eyed hope that a homebrew company could take on the "big bays" and beat them at their own game.

It was the story-the sad storyof Rocky Mountain Life, based in Calgary, Alberta, which opened its doors for business on January 1, 1966 and proceeded to splash some gaudy color into the rather sober atmosphere of Canada's life insurance business before closing its doors rather abruptly last month on orders from the government of Alberta.

In fact, the financial situation of Rocky Mountain could only have become worse, and to avoid a complete fiasco with subsequent hardship for the insurer's 11,000 policyholders, Alberta Attorney-General Mervin Leitch stepped in.

When it became obvious the financially troubled company was unable to raise sufficient capital to stay afloat, Mr. Leitch announced that Rocky Mountain Life would be wound up, but that policyholders will receive all the benefits to which they are entitled; shareholders

(Continued)

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