Also interest has been exhibited in our new electric, a twopassenger landaulet, for open or closed driving. Changes in electrics are few, which may account for the interest manifested, but further than this, this new landaulet provides, in one vehicle, a carriage for all sorts of weather for shopping, calling, and city and town driving. Our production was at hand fairly early this season, has enjoyed a large sale, and we are making deliveries according to schedule.

CORBIN: L. Goss-Everyone should buy a Corbin car because of the fact that a car is no better than its poorest and weakest part. This matter is governed solely by the standing and backing, which a firm has, since this (if very good) allows the company to make every component part in its own shops. Beyond the ability to do so, the worth of a car lies in the number and character of the component parts actually made under the one factory roof.

The Corbin Motor Vehicle Corporation, of New Britain, Conn., is one of the very few concerns in the automobile industry that designs and manufactures the parts that enter into the makeup of their car. Without an exception, the only parts that this concern is not responsible for are the twenty-two imported annular ball bearings, which are manufactured by Fichtel & Sachs, of Germany. The reason for using these bearings needs no explanation, for it is a well-known fact that these bearings are the best the world affords.

It is not a surprising fact that the Corbin car has reached such a high state of perfection, when you consider the facilities and backing the car has had. The Corbin Motor Vehicle Corporation is one of the leading companies forming the American

Hardware Corporation, the other members being P. & F. Corbin Company, Russell & Erwin Manufacturing Company, Corbin Screw Corporation and the Corbin Cabinet Lock Company. Take the combined energies of these concerns and any manufacturing scheme is sure to be successful and will uphold the name "Corbin" the world over. The Corbin car is no exception to this. Starting in a small way, then increasing their production, and still holding to the same general ideas, making changes to the extent of refinements until the Corbin is now considered "The Perfect Car."

ELMORE: Theodore F. McManus, Advertising Department-Speaking of the reasons why a man should buy an Elmore automobile, perhaps the simplest and shortest answer that could be given to this question is contained in the statement that the Elmore represents the only perfect type of the valveless two-cycle engine in existence.

Our devotion to the principles embodied in the Elmore valveless two-cycle engine leads us to believe that if this engine were universally understood, that the public would decline to accept any other type.

We believe that the Elmore valveless two-cycle engine is the most perfect engine in the world, because it is the simplest engine and because it furnishes that quality of operation to be desired above all others, to wit: an unbroken and continuous flow of power.

The four-cycle engine, in its very highest development, cannot escape the evil consequences of an intermittent application of power, because that evil is inherent in the four-cycle principle itself, and therefore, all four-cycle engines must incorporate it.

We believe that the universal acceptance of the principle incorporated in the Elmore valveless two-cycle engine is simply being delayed.

The tremendous impetus that it has acquired in the past five years is being steadily increased.

Manufacturers of six-cylinder cars are filling the public prints with admissions of the inadequacy of the single and four-cylinder four-cycle engines. They justly say that the single-cylinder fourcycle jerks itself alone, and that the four-cylinder four-cycle only differs from the single cylinder, in that it has four times as many jerks.

They announce the change to the six cylinder as a cure for the evil. The error of intermittent power, however, is not in the numbers of cylinders, but in the four-cycle principle itself.

Elmore owners could not be persuaded to exchange the superiorities and advantages of their car for the disadvantages of the four-cycle type, no matter what inducement might be made to them in the matter of price.

As this knowledge spreads-as individual after individual learns that in the Elmore, and in the Elmore only, can he secure the smooth, even, economical operation resultant from the continuous application of power--the abandonment of the fourcycle engine and the adoption of the Elmore valveless two-cycle engine will be multiplied in hundreds and hundreds of cases.

The past eight years have recorded a steadily increasing conversion to the Elmore valveless two-cycle idea, with which it has been manifestly impossible for even our large and constantly increased equipment to keep pace.

We believe that every man should own an Elmore, because of

its valveless two-cycle engine; because it has the simplest motor in the world; because it costs less to keep and maintain than any other car in the world; because it has a motor that never wears out, and runs better after a year's use than when it is new; because this motor starts from the seat oftener than any other; because it has the most economical of all ignition systems, and last, but not least, because the even, rhythmic motion, which results from a continuous application of power, insures a saving on tires, which cannot be paralleled by any car of the fourcycle type.

FRANKLIN: Sales Department, H. H. Franklin Mfg. Co. The purchaser of a Franklin motor car buys riding comfort, road ability, and long service, and he gets an aircooled motor that is free from the troubles which are common with water-cooled engines. In these two facts center the reasons why a buyer will find it to his advantage to secure a Franklin. He must first make sure of easy riding, and that is an inevitable accompaniment of light weight, which in the Franklin is effected by consistent construction methods throughout the automobile. Strength and quality are secured without bulk.

The Franklin is built throughout with a view to absorbing road shocks instead of transmitting them to the passengers. The cushioning effect starts with large tires and large wheels, and is augmented by the use of full-elliptic springs and a laminated-wood chassis frame.

The tires are specially large for the weight which they carry, and this results in greatly prolonging the life of the tires. This construction keeps the occupants of the motor car from feeling the jolts of travel, which, in view of the light weight

of the Franklin, are much less of themselves than are the jolts made with a heavy, hard-riding, steel-frame automobile.

It is the judgment of many automobilists that three-fourths of the trouble with the average motor is due to the cooling system. In hot weather, the water-cooled engine has a tendency to boil dry and in winter to freeze and burst the water pipes and connections.

With the Franklin air-cooled motor none of this is possible. There is no water to either freeze or boil dry. Like the rest of the automobile, the motor is light and simple. Unnecessary parts are eliminated, and the engine is reduced to the minimum of what is essential for efficient power production.

The buyer of a Franklin secures a comfortable, easy riding, efficient motor car. In body design and appearance, it is all that a high-grade automobile should be. The sheet-aluminum panels of which the body is made are so fashioned as to produce a grace and beauty in harmony with the construction merits of the motor-car.

KNOX: Knox Automobile Company-For the season of 1910 we offer a line of models and types that are unsurpassed. They are designed and equipped to meet the approval of a most exacting public and we have every confidence in their mechanical perfection.

Our aim has been to produce strictly high grade motor cars embodying the most advanced ideas in material and methods of manufacture.

Knox water cooled motors have, ever since their introduction in 1907, proved their superiority over all makes, whether foreign or American. Having this, the most important factor

toward the perfect motor car, we have endeavored in every way, regardless of cost of material or expense, to bring every detail beyond a point of criticism, either from a mechanical or selling standpoint. Every part of the construction in Knox models receives months of abuse in actual service before it is considered worthy of adoption.

We include three models for 1910: Model "R," four-cylinder, 40-horsepower; Model "M," four-cylinder, 48-horsepower; Model "S," six-cylinder, 60-horsepower.

All have the same general design and construction and all the different types are up-to-date and fully equipped at their selling prices. The quality of material, finish and equipment is of the same high order, whether a Model "R" selling at $3,250 or a Model "S" Limousine at $6,000, quality has been first considered.

A careful study of Knox construction and a comparison of ability, quietness, accessibility, easy riding, and all that goes to make the up-to-date high grade motor car will easily prove Knox superiority.

LOZIER: C. A. Emise, Publicity Department-The prospective purchaser of an automobile who will study the trend of design in automobiles will be convinced, after an examination of the Lozier, that this car will suit his purposes as well, if not better than any other large high-powered car on the market, and for the following reasons:

He will find on investigation and by comparison that no desirable improvement as exemplified on other cars is found wanting in the Lozier. A few years ago many features on cars (which features are now recognized as standard) were in dis

pute. For instance, there was discussion as to the relative merits of the progressive or selective type transmission; large or small wheels; long or short wheelbase; ball bearings or plain bearings; low-tension or high-tension ignition; magneto or storage battery ignition; automatic valves vs. mechanically actuated valves. Most of these questions have been definitely settled, and in every instance it will be found that the Lozier has been on the winning side, the features adopted as standard having been incorporated from the first in the Lozier models.

At the present time there are still differences in constructive features of various cars regarding the respective merits of which there is dispute, but with the record of having always been right, it is reasonable to presume that the construction advocated by the Lozier will in the future again prove to be correct. These features refer to ball bearings in the motor, multiple disc clutch, full floating type of rear axle, method of spring suspension, oil systems, narrow turning radius, elimination of numerous universal joints, etc., together with numerous minor points, lack of which might occasion troubles and difficulties which heretofore have been looked upon as necessary.

Among these latter details might be mentioned accessibility of gasoline strainer, accessible position of all oilers and oiling points, accessible adjustments of mechanism, demountable rims, electric lamps, dustless bodies, protection against mud splash and other details of this kind which many designers and purchasers overlook, but which if taken into consideration by the manufacturer assist greatly in the perfect satisfaction which it is possible for a car to afford its owner, and which every one should. No purchaser of an automobile can possibly find the time to

investigate in detail every automobile, and therefore the car and maker enjoying the reputation of never having made a serious mistake in design, construction, or the selection of material should inspire the confidence that impels the selection of that car in preference to the car that has been right some of the time but wrong occasionally, or at best has only adopted improvements a year or two after they have become accepted features of other cars. The name "Lozier" is a name that counts for something. Of course, a car may be perfectly designed and embody practically every desirable constructive feature, but be lacking in strength and durability. There can be no question in the mind of any fair-minded person regarding the durability of the Lozier car after the splendid achievement of this car in endurance contests. The longest races ever run have been 24-hour races. These races in the past three years have been participated in by the most noted cars and drivers of the world. The majority of these 24hour races have been won by Lozier cars.

Five times have Lozier cars exceeded former world's record figures, and the Lozier car at the present time holds the world's competition record of 1,196 miles for 24 hours. This is a supreme test of durability, for while a car may perform creditably one, three, five, or even ten hours, it has been demonstrated that any car which can run at full speed for 24 hours must possess endurance and be able to withstand strain and abuse far beyond the requirements of any form of touring work.

OLDSMOBILE: John T. Cutting, Manager of New York Branch-The brief I hold for the Oldsmobiles is a simple one. In its gist, the most pertinent argument that I could put forth, which would convince the man that our cars may best suit his

purpose, is that they are "Sui Generis," a Latin expression, which freely translated means, "The only one of its kind," something which has made, and is the occupant of, a class by itself, for no other automobiles have ever made such records for roadability. A few years ago the statement was made very generally in England, that with the launching of the battleship Dreadnought the other navies of the world became obsolete.

With still greater truth it may be said that with the application of big wheels to Oldsmobiles, 36-in. wheels on the "Special" fourcylinder, 40-horsepower model, and 42-in. wheels on the "Limited" six-cylinder, 60-horsepower model, the limitations of all other automobiles using smaller tires became self-evident.

Oldsmobile cars thus removed the last remaining criticism that could be made upon the automobile, by supplying a comfortable and economical need that had hitherto been recognized in all automobiles.

It is still useless to expect to find on other automobiles these features which have given the "Special" and "Limited" Oldsmobile models their high standing among the few great automobiles of the world. The big wheel features are exclusive, and, while other manufacturers may imitate them later on, at present they are original and unique, because used only on the Oldsmobiles.

PACKARD: S. D. Waldon, General Manager-There is nothing we might say concerning the desirability of purchasing a Packard car which would be as pertinent and valuable information as our customary suggestion to "Ask the Man Who Owns One."

ager-To a prospective purchaser of Palmer-Singer cars we desire to call particular attention to the following: General design and construction, material used in construction, power and price.

There are no "distinctive features" on Palmer-Singer cars. Every detail and part has been tried out, and after a careful examination of the imported and domestic cars we have taken the best parts of each and embodied them in the Palmer-Singer. Nickel steel is used for the front axle, steering connections, driving shaft and driving axles, also the gears. F. & S. annular ball bearings are used throughout. The radiator is of the honeycomb type-one of the most expensive and efficient on the market. The motors in each model conform to the most approved form of construction and the workmanship and finish cannot be excelled.

We call particular attention to the power of Palmer-Singer cars. By power we do not mean speed, although we have that too. In touring, power is invaluable and with a four-speed transmission, with which all Palmer-Singer cars are fitted, the combination is ideal. Some owners of three-speed cars do not object to climbing a hill or going over a sandy road on second speed, but the general public is becoming educated and is beginning to appreciate the comfort of a fourth speed, using third for city driving and rough country work.

At the price at which they are sold, Palmer-Singer cars cannot be excelled; in fact, our smallest model at $2,150 compares favorably with any car on the market selling at $3,000 or over, and our six-cylinder model at $3,500 cannot be duplicated for $6,000. In closing, "see for yourself" and do not be misled by clever salesmen.