PIERCE-ARROW: R. O. Patten, Sales Department-The unrivaled Pierce-Arrow factory assures the purchaser a product in keeping with all that the best materials and brains can produce. Six-cylinder motors alone are produced, each identically the same excepting dimensions. Careful inspection of raw materials, again, as a finished part, and in the completed vehicle, means that every car is uniform in its perfection, performance, and durability under any and all conditions as proven by a succession of victories in the Glidden and Hower tours.

Able designing and intelligent distribution of weight, combined with the flexibility of six cylinders and the possibilities of lightness, give large tire mileage and long life to the mechanism.

The employment of cast aluminum for body material in every model is a safety factor, combining the elements of lightness and great strength. Individuality and detail are pronounced in the Pierce-Arrow in color and equipment, an art department having been created for that purpose.

Automatic oiling system, with ability to know at all times the available supply, continuous and positive to all bearings, prevents any part from suffering for lack of lubricant distribution. Dealers' organization in case of any necessity while touring affords prompt and efficient relief at all times.

Three horsepowers and many standard bodies allow a wide range of selection of open and enclosed cars, each combining the most modern and accepted principles of sound engineering design, with ever in mind the comfort of passengers, ease and safety of control, and at the same time, producing a car of beauty as well as unfailing utility.

Nine years of experience with one end in view-the perfect car.

POPE-HARTFORD: H. A. Linehard, Assistant Secretary-The tremendous stimulus to inventive and mechanical genius has developed automobiles which at the price of $2,750 approximate in quality and performance other cars selling at much higher prices. The Pope-Hartford, a conspicuous representative of this class, is a large, handsome car of unusual power, smooth-running qualities and remarkable flexibility. It is reliable, comfortable, a great hill climber, and possesses speed far beyond normal requirements.

Moreover, it is strictly a 1910 car in every respect-not the 1909 car "with refinements." The new lubricating system, giving 750 miles or more with one filling, the remarkably ingenious and effective torque and radius rods, and other distinctive PopeHartford features stamp it as a car modern to the highest degree. Here is a car of good wheelbase, with a large, handsome body of the latest, straight-line effect, seating comfortably five passengers, and whose engine of 40-horsepower is powerful and flexible enough for every purpose, whether for touring, city use, or racing. A car that can climb stiff grades on the high gear and, as regularly equipped for pleasure driving, is capable of speed over 60 miles an hour on the level.

It long ago proved itself the best hill-climber in its class, and this year a regular stock chassis car made the best time ever made in this country in a long-distance race. It can maintain reliably all day long, up hill and over rough roads with the engine working smoothly and normally, a speed as fast as it is wise or comfortable to travel. In appearance, it is the equal of any car, while in finish and quality of upholstery it could not be excelled. Be it particularly noted that the Pope-Hartford is the selection

of owners whose purse has not limited them to the price of $2,750, but whose investigations have led them to know that in all essential requisites the car is the equal of cars costing in some instances nearly twice as much.

ROYAL TOURIST: Hobart M. Adams, Advertising Department-I believe that the purchaser of an automobile should demand that the best of materials as well as the very highest grade of workmanship should be employed on every part of his machine. The other points to be considered are: The motor, the economy of the carbureter, the balance and easy riding qualities of the car, the cost of up-keep, which also includes the possibility of tire trouble. Next come brakes-upon their efficiency depend both life and money.

The day when a motorist confines his driving to city pavements and macadam roads has long ago been relegated to the past. For this reason the present day automobile to be of any great value to its owner must have that durability which only comes from the best material, the highest grade of workmanship and the maximum of motor efficiency.

In the Royal Tourist motor, we believe we have attained the ideal in point of strength and workmanship. After much study we have installed a carburetion system which continued tests have proven the most economical. As to ease of riding, we have demonstrated to the most skeptical that our system of spring suspension, as well as the manner in which the car is balanced, insures to the passengers the maximum of comfort.

In fact, in the 1910 Royal Tourist we are confident that we have so carefully considered all details that we are ready to make any kind of demonstration that any kind of high-grade car would

be called upon to perform. While the Royal is built with the greatest care by the best workmen it is possible to secure, we have also produced a car that the average motorist, with a little study can master-because we have built a car, which, after all, is simply constructed.

SIMPLEX: John G. Dale-A feature which is very important as well as interesting to the prospective buyer, is the fact that our Simplex cars are made in New York City, where any necessary repairs can be promptly made and an abundance of spare parts always on hand. Also, that the material used in the car is not found in any other make of American car, being Krupp chrome nickel steel, which makes it necessary for us to import this material from Germany.

Another strong argument in its favor is the speed and reliability of the car, which has been proven time and time again in road races, 24-hour endurance contests and hill climbs. Although an intending purchaser may not at all be interested in racing, still a favorable impression must have been made by the fact that the Simplex car won in 1909 every speed and endurance contest in which it was entered by this company, showing without any doubt the dependability of the car. In fact to win three consecutive road and 24-hour races is a feat which has never before been accomplished by any make of car, whether foreign or American.

Our final argument would be a reference to all of our customers, which is the best advertisement that any concern may ever expect.

STEARNS: Roy F. York, Vice-President-Long life, easy riding qualities, minimum weight commensurate with power de

veloped and the quality of materials used in the construction of Stearns motor cars are among the most urgent reasons for the purchase of machines of this make.

The long experience of the F. B. Stearns Company-1896 to 1910-coupled with the fact that yearly models are no longer placed on the market, safeguards the purchaser. No Stearns model has ever been withdrawn from the market-a sure guarantee that design and construction are absolutely correct to the minutest detail, and have been from the first.

In buying a Stearns, the purchaser has the satisfaction of knowing that he is securing a car capable of extreme speed when desired-attested by the many records made by Stearns cars in the past ten years. Although the F. B. Stearns Company has never built a racing car in any sense of the word, many records made years ago have withstood all efforts to break them. For over two years our company has refused to enter contests, being followed in this by many leading manufacturers, yet scarcely a month passes that contests are not won by Stearns owners driving their own cars.

In the construction of Stearns cars, the factor of safety has always been of the utmost consideration. It is the belief of our engineers and designers that a motor vehicle should be as safe as possible, regardless of expense of materials or additional cost of workmanship. The Stearns steering gear has often been called "the safest in the world" and not without reason. In driving at high speeds, the life and safety of the occupants of an automobile are absolutely dependent upon the reliability of the steering mechanism, and flaws or weaknesses, either in design or construction of the machine, can well place the lives of those in the

car in jeopardy. For this reason the aim has been to render the car as safe at a 65-mile-an-hour speed as at ten.

STEVENS-DURYEA: A. W. Barber-With most of the characteristic features in the design of Stevens-Duryea motor cars motorists are already thoroughly familiar, and it only remains, therefore, to draw special attention to some of the timetried details of construction for which the Stevens-Duryea Company has an enviable reputation.

Accessibility not only covering the operating levers, but the component parts of the chassis as well, clearly shows the attention that the engineers have given to the entire car.

The unit power plant, supported on three points, allows for a most compact construction of the motor, clutch and transmission, there being not one section of the unit which cannot be inspected or removed without disturbing body or dash.

Motor section has an exclusive feature, the removal of one or all pistons without removing the cylinders, crankshaft, or breaking the water or oil connections. By simply removing the lower half of the crankcase the pistons may be withdrawn for inspection or cleaning.

The clutch, which is of multiple disc type running without oil, is of unit construction, directly at the rear of the engine. This clutch has proven eminently successful in all touring cars since 1904, not only because of its simplicity of design and ease of operation, but also due to smoothness with which it applies power of engine to rear construction.

Removal of complete clutch does not necessitate the loosening or displacement of a single nut or bolt of power plant, excepting the aluminum cover and connection with engine and transmission.

A transmission of the sliding gear type in simpler form could not be incorporated in any motor car. The case is cast without the usual central horizontal division, making it absolutely oil tight, only a cover plate attached by three thumb nuts has to be removed to allow the entire gearing to be inspected, while a complete removal of gears, shafts and bearings may be accomplished by removing oil retaining caps and withdrawing the parts through large opening at top.

Clutch and transmission are directly below the front-seat floor boards. This very accessible location is appreciated as it affords the possibility of a thorough inspection and ease of oiling, so much desired by the tourist.

As a detail in refinement, the keyless construction of the entire drive line is representative of the very highest engineering skill. This emphatic statement is worthy of careful consideration, as this structural feature is exclusive and found only in StevensDuryea motor cars. The design used is a series of squares and taper squares at connecting points, making a drive line that runs perfectly true and adding a marked degree of ease in the removal or replacement of a section.

A vibrationless power plant with a wonderful degree of flexibility and power at all speeds, mechanically correct in its design of mounting in chassis frame, has been standardized in all Stevens-Duryea motor cars.

The unit power plant, multiple disc clutch and shaft drive are milestones in motor-car history, and to these features the Stevens-Duryea Company points with enthusiasm, as original with and successfully marketed by them since 1904.

Even a casual glance at the entire line of cars for 1910 boldly

brings out the fact that scientific design is synonymous with the name of Stevens-Duryea.

THOMAS: E. R. Thomas, President-Aside from the old reliable Thomas Flyer, which won the New York-Paris race, with which everybody is familiar, we have three other types of cars, known as the Thomas 6-70 Flyer, or Big Six; the new 6-40, Long-Stroke Flyer Model "M," and the Town car.

Each of these models has its strong features, for instance, if I were a man who wanted a large car, I would buy the 6-70 Flyer, because it is the largest, most luxurious, most powerful, easiest riding, most completely equipped automobile constructed.

It is, therefore, in a class by itself-it has no competitor. On account of the wonderful flexibility of its six-cylinder motor and its excessive power, it is not necessary to "rush" hills or travel fast over bad stretches of road.

Due to its long wheelbase and splendid spring suspension, this car rides over the worst roads and hills without discomfort. Then, too, it is possible to travel a greater distance in a day's run, because being a powerful car you avoid the frequent necessity of slowing down to change gears. This car will take almost any hill on high gear.

Except for its reserve power, caused by the addition of two cylinders, it is practically the mechanical duplicate of the car that won the 22,000-mile endurance contest around the world with which everybody is familiar.

I think the winning of that event proved that the Thomas Flyer was reliable.

Its price of $6,000 include a complete equipment, including a top, glass front and every accessory that the average owner needs.

The new 6-40 "Long-Stroke" Flyer is the best buy on the market for the man of moderate means for three reasons. First, while it is rated at 40, it actually develops 60 on test, so you can see that it has plenty of power for its weight.

Its six-cylinder long-stroke motor has a flexibility which is wonderful. You can run from two to sixty miles an hour on high gear, and that's something which I think no other car can do.

The price of $3,500 includes nearly $500 worth of equipment, consisting of a beautiful silk mohair top, folding glass front, speedometer, shock absorbers, acetylene headlights, oil side and tail lamps, horn, robe rail, tire irons, Prestolite tank, and a complete set of tools, not to mention the tire equipment which is larger than that used on a great many cars of greater weight and higher price.

WHITE: Windsor T. White, President-The design of the White gasoline car is at least one year in advance of any other American machine. At the recent automobile show in London the White was classed with five or six of the leading foreign makes as being of the most advanced design among the cars exhibited. The White is the only American car which has the true "long-stroke" motor and is the only American car wherein the intake and exhaust passages are contained within the engine casting. The "long-stroke" motor is being adopted by the leading foreign builders, as it has been settled beyond all question that a "long-stroke" motor gives increased power, increased efficiency, and far better fuel economy.

There are many advantages of including the intake and exhaust passages within the engine casting. First of all, the design

is greatly simplified and this construction gives an unusually neat appearing engine, for the reason that there are no external manifolds.

There is but a single intake pipe leading from the carbureter to the engine, and but a single exhaust pipe leading from the engine. The intake gases are heated while on their way through these passages to the cylinders, with the result that there is no condensation of the charge, and, therefere, every particle of fuel is used efficiently.

Exhaust passages within the engine casting are surrounded by water-jackets, with the result that the exhaust gases are cooled as soon as they issue from the cylinders, and there is, therefore, a considerable reduction in their pressure. This reduction of back pressure is another factor which tends toward unusual economy and efficiency.

Another feature in which the White differs from all other American cars of moderate price and moderate power, is that it has a four-speed transmission with direct drive on the third. The third gear is utilized for running around town and for the average touring conditions, while the fourth speed is used whenever conditions permit of very fast running.

These two purposes cannot be properly combined in a single gear and the attempt to make a third gear answer for both moderate speed and for very high speed is not good engineering and has not proven satisfactory.

The materials used in the White car are the best which money can buy. For many of the materials used we pay just twice what is ordinarily paid for materials entering into cars of moderate size and moderate price.