Getting Loose: Lifestyle Consumption in the 1970sDuke University Press, 2007 M04 27 - 296 páginas From “getting loose” to “letting it all hang out,” the 1970s were filled with exhortations to free oneself from artificial restraints and to discover oneself in a more authentic and creative life. In the wake of the counterculture of the 1960s, anything that could be made to yield to a more impulsive vitality was reinvented in a looser way. Food became purer, clothing more revealing, sex more orgiastic, and home decor more rustic and authentic. Through a sociological analysis of the countercultural print culture of the 1970s, Sam Binkley investigates the dissemination of these self-loosening narratives and their widespread appeal to America’s middle class. He describes the rise of a genre of lifestyle publishing that emerged from a network of small offbeat presses, mostly located on the West Coast. Amateurish and rough in production quality, these popular books and magazines blended Eastern mysticism, Freudian psychology, environmental ecology, and romantic American pastoralism as they offered “expert” advice—about how to be more in touch with the natural world, how to release oneself into trusting relationships with others, and how to delve deeper into the body’s rhythms and natural sensuality. Binkley examines dozens of these publications, including the Whole Earth Catalog, Rainbook, the Catalog of Sexual Consciousness, Celery Wine, Domebook, and Getting Clear. Drawing on the thought of Pierre Bourdieu, Zygmunt Bauman, and others, Binkley explains how self-loosening narratives helped the middle class confront the modernity of the 1970s. As rapid social change and political upheaval eroded middle-class cultural authority, the looser life provided opportunities for self-reinvention through everyday lifestyle choice. He traces this ethos of self-realization through the “yuppie” 1980s to the 1990s and today, demonstrating that what originated as an emancipatory call to loosen up soon evolved into a culture of highly commercialized consumption and lifestyle branding. |
Dentro del libro
Resultados 1-5 de 43
... Whole Earth Catalog " ( Journal of Consumer Culture 3 , no . 3 [ 2003 ] ) ; “ Every- body's Life Is Like a Spiral : Narrating Post - Fordism in the Lifestyle Movement of the 1970's " ( Cul- tural Studies - Critical Methodologies 4 , no ...
... Whole Earth Catalog 5. Living on the Earth 6. The Tassajara Bread Book 7. Briarpatch Review 8. Diagram from Utopian Eyes 9. Human perspectives in space and time 10. Rainbook 11. The Last Whole Earth Catalog 12. Whole Earth Catalog ...
... Whole Earth Catalog Records , 1969-1986 . And most of all , Xenia Von Lilien deserves special thanks for her continued help and sup- port during this time . Many of these people again showed their generosity as this research developed ...
... Whole Earth Catalog ( an ad hoc collection of product reviews , commentaries , and ecological screeds gathered from hundreds of experimen- tal lifestylists and back - to - the - landers ) by the mid - 1970s the book market was inundated ...
... Whole Earth Catalog , which variously describe a style of life premised on a freer , more intimate relationship with nature , contrasted with the exploitive mentality of industrial society . In chapter 5 , “ Loving Each Other , " the ...