Getting Loose: Lifestyle Consumption in the 1970sDuke University Press, 2007 M04 27 - 296 páginas From “getting loose” to “letting it all hang out,” the 1970s were filled with exhortations to free oneself from artificial restraints and to discover oneself in a more authentic and creative life. In the wake of the counterculture of the 1960s, anything that could be made to yield to a more impulsive vitality was reinvented in a looser way. Food became purer, clothing more revealing, sex more orgiastic, and home decor more rustic and authentic. Through a sociological analysis of the countercultural print culture of the 1970s, Sam Binkley investigates the dissemination of these self-loosening narratives and their widespread appeal to America’s middle class. He describes the rise of a genre of lifestyle publishing that emerged from a network of small offbeat presses, mostly located on the West Coast. Amateurish and rough in production quality, these popular books and magazines blended Eastern mysticism, Freudian psychology, environmental ecology, and romantic American pastoralism as they offered “expert” advice—about how to be more in touch with the natural world, how to release oneself into trusting relationships with others, and how to delve deeper into the body’s rhythms and natural sensuality. Binkley examines dozens of these publications, including the Whole Earth Catalog, Rainbook, the Catalog of Sexual Consciousness, Celery Wine, Domebook, and Getting Clear. Drawing on the thought of Pierre Bourdieu, Zygmunt Bauman, and others, Binkley explains how self-loosening narratives helped the middle class confront the modernity of the 1970s. As rapid social change and political upheaval eroded middle-class cultural authority, the looser life provided opportunities for self-reinvention through everyday lifestyle choice. He traces this ethos of self-realization through the “yuppie” 1980s to the 1990s and today, demonstrating that what originated as an emancipatory call to loosen up soon evolved into a culture of highly commercialized consumption and lifestyle branding. |
Dentro del libro
Resultados 1-5 de 76
... Middle Classes and the Discourse of Caring : Toward a New Understanding of Cultural Intermediaries " ( in ... Class ( New School for Social Research , 2002 ) . For my parents , for Dörte , and for Dave.
... Middle Class in the Maelstrom 1. Of Swingers and Organization Men : Loose Modernities 2. Experts Unbound : Intimate Professionals and the Value of Lifestyle 27 77 3. Book as Tool : Lifestyle Print Culture and the West Coast Publishing ...
... middle class , anything whose traditional form could be made to yield to a more impulsive vitality would be worked ... middle - class culture and identity , and why were middle - class people so ready to accept this message , so willing ...
... middle class . To participate in the new lifestyle , one had to loosen oneself into the world by overcoming the techno- logical drive to instrumental mastery of nature . One had to loosen oneself into the company of others through ...
... middle classes of the 1970s was part of a reorganization of identity for the con- ditions of a nascent late modernity , or postmodernity : a reflexive project of self- identity undertaken with the ... middle - class people 8 Introduction.