Study in Ways and Means FIRST, being of no little influence, he went unto all the sport page columnists in the city, saying: "In all your references to baseballand let them be frequent-I would ask you to refer to a home run as a 'stitch.' Reasons of weight have I, but do all. in your power to gain for the word a slang 'stitch' current meaning as synonym of home-run." The columnists did as directed, and, strange as it may appear, their efforts, combined with those of the sports writers, served to make its recognition in the new sense certain and immediate This in a few among all classes. months. And when the time grew ripe for supposedly easy picking, he made one mysterious visit to the editorial rooms of a great magazine, inviting therefrom a friend of his who had not a little to do with the preparation of incomplete limericks used in prize contests. And this latter person was lean and gaunt from reasons of his own, and the meal to which he was blown was as welcome as the flowers in December. So that the magazine shortly appeared holding forth the $999.00 prize to him who would supply the best last line to the following unfinished limerick : The Coca-Cola Company, Atlanta, Ga. BE ALERT! Pause a moment. Enjoy ice-cold Coca-Cola! CENTS IS THE PRICE LIFE: Published Weekly by Life Pub. Co., at 598 Madison Ave., New York, N. Y. Subscription, $5,00. Vol. 86. No. 2235. September 3, 1925. Entered as Second Class Matter, June 8, 1883, at the Post Office at New York, N. Y., under the act of March 3, 1879. Printed in U. S. A. Entered as Second Class Matter at the Post Office Dept., Canada, Copyright, 1925, LIFE, in the U. S.. England and British Possessions |