Cadillac keeps young and vigorous and virile because it is continuously refreshed and inspired by the sympathetic interest of a million friends.
It renews its youth every day upon the generous approval of tens of thousands of owners and their families who take the time and the trouble to express their friendship for Cadillac-and their faith in its unremitting zeal to serve.
Cadillac is gloriously young after twenty-three years of adherence to the one ambition of remaining the Standard of the World-after ten years of dedication to the task of outstripping the world in the further- ance of the eight-cylinder principle. It is splendidly young in spite of the fact that its traditions are old-or rather because of the fact that those traditions are so fine and high that they make every working day a new day of increasing zest and inspiration.
It has been said, and it is true, that even if the impossible should happen and the directing heads of Cadillac should wish to deviate by a hair's breadth from the ideals which have. dominated Cadillac all these years- they would not be permitted to do so. They would not be permitted to do so because the great group of mas- terworkmen who are steeped in the spirit of surpassing excellence would go on serenely as before-or throw down their tools if asked to do any- thing less than the Cadillac best.
Cadillac is subjected to a pressure from within and from without to excel itself the pressure of public expectation and the pressure of honest craftsmanship which can work no way other than the Cad- illac
What is said here is in the nature of an accounting from Cadillac-a re-ded- ication to high service published at this
moment because of the advent of a new, young, and powerful, executive leadership.
The pledge is from him-and through him, from the solid phalanx of Cadillac executives and workmen who consider themselves servants of the most loyal public any industrial institution has ever enjoyed.
Great things are always under way for Cadillac and Cadillac owners- not merely a maintenance of the high endeavors of the past but a con- stant striving after things never yet attained.
To every Cadillac owner of record the executive head of Cadillac will endeavor at the earliest moment to send a personal pledge of the future. Meanwhile, because you and a mil- lion others count upon it-be cer- tain that Cadillac will never fail to realize your highest hopes.
Division of General Motors Corporation
The Table Is Set
For a MAN'S PARTY!
A threesome of Ben Wade pipes to choose from, Ben Wade tobacco so mellow and fra- grant, something tinkling in a tall glass, a book that grips-that's a man's party for you.
But no matter how gripping the book you'll never let your pipe go out in this case- because the smoking's too good to let go
Ben Wade pipes aren't like other pipes -they're sweet and old from the first
day on; no bitter, biting "breaking in."
And Ben Wade tobacco isn't like other tobacco. The finest Virginia tobaccos and the blending knowledge of four generations combine to create six smoking mixtures of rare flavor and aroma.
Try this peerless pair. Ask your nearest tobacconist. If he cannot supply you, just write to Hargraft & Sons
HARGRAFT & SONS
WRIGLEY BUILDING CHICAGO
LIFE: Published Weekly by Life Pub. Co., at 598 Madison Ave., New York, N. Y. Subscription, $5.00. Vol. 85. No. 2227. July 9, 1925. New York, N. Y., under the act of March 3, 1879. Printed in U. S. A. Entered as Second Class Matter at the Post Office Dept., Canada
Brilliantly conceived, beautifully designed, superbly engineered and regally luxurious
O that large yet exclusive clientele who are fastidious in the things they buy. . . who seek excellence through love of excellence... the new Willys-Knight Six represents the fulfilment of their wishes in a motor car.
Its performance is unforgetable . . . a 60 horse- power engine with silent sleeve-valves requiring no valve-grinding or carbon-cleaning fine six-cylinder engine that infallibly improves with use. . . smoother, quieter, more powerful at 25,000 miles than at 10,000 miles . . . and even better at 50,000 miles than at 25,000 miles! Two new inventions are built into this fine car's engine. An air-filter on the carburetor prevents dust, grit or sand from getting inside the engine. An oil rectifier reduces crankcase dilution and insures good engine oil at all times.
Willys-Overland, Inc, Toledo, Ohio Willys-Overland Sales Co. Ltd., Toronto, Canada
Our House of Dreams
(After Reading the Home-Beautiful Magazines)
E have decided on an English cottage in pure Colonial style
with half-timbering and a twostory pillared porch. The house must face the east, and the living-room, dining-room, sun-room, library and all bedrooms are to have southern exposure. Construction will be fireproof throughout, with wide clapboards and cypress shingles, the stucco rough-cast to harmonize with the irregular slate roof. There must be leaded casements with broad plate-glass panes, and white sashes with green blinds.
The kitchen will be Dutch-tiled, with the most modern equipment, and will duplicate exactly the kitchen of an old Long Island farmhouse. The spotless white bathrooms are to be decorated in the fashionable bright flat colors. The roof line must be low, with a big attic, and the first floor, will be at ground level, with a light, airy basement. The
Life
whole atmosphere of the house will be intimate and homey, with a great hall and musicians' balcony. The furnish- ings can be decided on later, as long as there are plenty of niches for ship models. Richard L. Greene.
The place we loved so well,
And on its site they're building, Tom, A modern new hotel.
I walked across the village green Where once we romped as boys; You wouldn't know the old place, Tom, With all its din and noise.
They've trolley cars and taxis, Tom, A big department store; They've paved the quaint old rustic lanes We knew in days of yore.
Ah, Tom, old friend, we're growing old
With tears my eyes are wet; Perhaps they'll make that dump a place That's fit to live in yet.
when I telephoned during a thun- HE: I fell in love with you the first
derstorm. I was almost knocked over." "You mean, you got your party?"
BEFORE THE FAMILY CONFERENCE
Wise Young Son (to divorce lawyer): OF COURSE YOU'LL DO THE BEST YOU CAN FOR MOTHER; SHE'S
AS FOR FATHER-WELL, I NEVER WAS SOLD ON THAT BIRD.
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