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ONCE DE LEON, the Spanish knight, sailing in search of the Fountain of Youth, came to the flowercrested vistas of an enchanted land one Easter Sunday four hundred years ago. He called this country "Florida," Land of Flowers.

We can only imagine with what heroic labors, what struggles with the elements, de Leon won his way to these strange shores. Today the traveler boards the luxuriously appointed trains of the SEABOARD AIR LINE, is transported swiftly and with every convenience to this land of marvelous climate, magnificent hotels, where all out-door sports are enjoyed during the Winter months.

The Seaboard Air Line Railway is the shortest, most attractive
route and maintains exceptionally good service the year round to

FLORIDA CUBA

GEORGIA

The Carolina Resorts

Pinehurst and Southern Pines, N. C., Camden and Columbia, S. C., Savannah Commencing Jan. 3, 1917, the service will be augmented by the inauguration of the All Steel, All Pullman

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CONSIST
Drawingroom
Compartment
Standard
Sleepers

Observation

Club Smoker

Dining Car

COLUMBIA

GEORGETOWN
CHARLESTON

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The late departure means 4 hours more at home, 4 hours less in sleeper. Ample time to check baggage day of departure.

Morning trains from Boston and Buffalo and afternoon from Pittsburgh connect.

For resort booklets, excursion rates, schedules and further information address Seaboard representatives at NEW YORK

BOSTON

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1184 Broadway

232 Washington Street
1535 Chestnut Street

PHILADELPHIA

First Vice President

CHARLES R. CAPPS

BALTIMORE
BUFFALO
WASHINGTON

NORFOLK, VA.

Continental Trust Bldg.

604 Ellicott Square 1416 New York Avenue

CHARLES B. RYAN
General Passenger Agent

SEABOARD

AIR LINE RAILWAY

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TRAVEL COMFORT

TRAVELERS checks are safe,

convenient, economical.

But Wells Fargo Checks mean service, too. The traveler who carries them secures title to the assistance of the wide-spread Wells Fargo organization.

They are sold in denominations of $10, $20, $50, $100 or $200, at a premium of one-half cent on each dollar, with a minimum charge of

ten cents.

Wells Fargo Express Service is immediate, personal and safe. Use it for your packages.

WELLS FARGO
Travelers Checks

Ask the nearest agent or send to 51 Broad-
way, New York, for booklet, "Travel Funds"

HAWAII: Scenes and Impressions

By Katharine Fullerton Gerould

The Hawaiian Islands of to-day are here described with the resources of observation, the keen sense of the picturesque, and the remarkable faculty for appreciating human beings that have made Mrs. Gerould's stories famous. Illustrated. $1.50 net

CHARLES SCRIBNER'S SONS, Fifth Ave. at 48th St., New York City

HOTEL ST. CHARLES

A long ocean front, with a superb view of
strand and famous boardwalk, the St.
Charles occupies an unique position among
resort hotels. It has an enviable reputa-
tion for cuisine and unobtrusive service.
12 stories of solid comfort (fireproof);
ocean porch and sun parlors; sea water in
all baths; orchestra of soloists. Week-end
dances. Golf privileges. Booklet mailed.

NEWLIN HAINES CO.

ATLANTIC CITY, N. J.

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THE POINT OF VIEW-When Youth is Youth-Those the Opera Delights Not-
Country Life and “Mrs. Sparrowgrass '

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THE FIELD OF ART-" Pauline" (Mr. Manship's Portrait of His Daughter at the
Age of Three Weeks). (Mrs. Schuyler van Rensselaer.) Illustrated
Alexander Dana Noyes
(Colored cover designed by Guernsey Moore.)

THE FINANCIAL WORLD-Prophecies

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Copyright, 1916, by Charles Scribner's Sons. All rights reserved. Entered at New York Post-Office as Second-Class Mail Matter. Entered as Second-Class Matter at the Post-Office Department, Ottawa, Canada.

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HERE is one advertisement in this December SCRIBNER
which will appeal to you more than any other.

There is also a product or a firm advertised here that
you know well and think is not presented as favorably
as it could be.

How well can you express your critical opinions on these
two advertisements? We are interested to find out and
are offering sets of books as prizes to those who are
critical and can express their critical opinions well.
We ask you to find this advertisement which appeals
to you as the best one and write in about 100 words
why you think it the best. In addition, name those
advertisements which you consider second and third best.
Then find an advertisement of a product or business house which you
think could be presented differently. Tell in about 100 words what
other points you would mention. Tell what other methods occur to
you in presenting the product so as to secure more favorable consider-
ation from the magazine reader.

If your criticisms are the best that we receive, we shall send you, without
cost to you, a

$50.00 Set of Rudyard Kipling

Outward Bound Edition. 25 Volumes Bound in Cloth

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For the second and third and fourth best criticisms, we shall send a set of

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CAUTION: 1st-In arriving at your choice, consider the small advertisements as well as the large ones.
2d-Be sure to send in your list of four with your 100-word suggestions.

3d-Be sure to send in your suggestions before the 15th of December, 1916.

Competent advertising men will pass upon your suggestions and make the awards. Criticisms from those inter
ested in the business of advertising are not invited.

Awards for Criticisms of the October Advertising

Because ten of the criticisms were of high order and worthy of recognition, six
additional awards have been made

First Award: MISS A. V. RICHARDS, East Lynn, Mass.
(Eaton, Crane & Pike Co.)

$54.00 set of Robert Louis Stevenson's Works, 27 vols.
Second Award: ARTHUR E. MCKIM, Independence, Mo.
(Eaton, Crane & Pike Co.)

$12.00 set of Booth Tarkington's Works, 6 vols.

Third Award: J. R. MOORE, Cambridge, Mass.
(Steinway)

$12.00 set of J. M. Barrie's Works, 6 vols.
Fourth Award: F. E. BRIMMER, Dalton, N. Y.
(Remington Arms Co.)

$12.00 set of F. Hopkinson Smith's Works, 6 vols. Hon. Mention: JOHN B. REEVES, Social Circle, Ga. (The White Co.)

"The Free Man and the Soldier," by Ralph B. Perry

Hon. Mention: MRS. H. A. LONG, Dexter, N. Y.
(Baker's Cocoa)

"The Eternal Feminine," by Mary R. S. Andrews
Hon. Mention: P. M. STONE, Waltham, Mass.
(Bankers Trust Co.)

"Financial Chapters of the War," by Alexander Dana
Noyes

Hon. Mention: W. H. ROWAN, Chicago, Ill.
(Steinway)

"Poe's Helen," by Caroline Ticknor

Hon. Mention: MISS FLORENCE CASSIDY, Watkins, N. Y.
(Baker's Cocoa)

"Father Bernard's Parish," by Florence Olmstead
Hon. Mention: MISS EMMA D. CAMERON, Seattle, Wash.
(Hotel Lenox)

"Souls Resurgent," by Marion Hamilton Carter

NOTE: Awards for the criticisms of the advertising in the November SCRIBNER announced in January.

Address, Service Department

CHARLES SCRIBNER'S SONS

BOOKS MAKE THE IDEAL Look over the long list of books listed by the various publishers on pages 14 to 52. You will discover many, many books that will make suitable ChristHOLIDAY GIFTS mas gifts. You will find a convenient order slip on page 27. After you have filled it out send or hand it to your nearest bookstore and the order will be promptly filled. See Holiday Book Announcements, pages 14 to 52.

TIFFANY & CO.

PEARLS. PEARLS FOR NECKLACES. PEARL NECKLACES

JEWELRY. DIAMONDS AND OTHER PRECIOUS STONES

IN RINGS, BRACELETS, BROOCHES, BAR PINS, PENDANTS NECKLACES AND HAIR ORNAMENTS

WATCHES. GOLD AND PLATINUM WATCHES, PLAIN

AND JEWELED WRIST WATCHES

SILVER. KNIVES, FORKS, SPOONS, TEA SETS, BOWLS

VASES, CANDLESTICKS, TRAYS, LIBRARY AND TOILET ARTICLES

NOVELTIES. ENAMELED BOXES; VASES, TRAYS, DESK SETS; AGATE, ONYX, JADE, LAPIS, IVORY, SHELL AND LEATHER ARTICLES

CHINA AND GLASS. FINE PLATES IN EXCLUSIVE

PATTERNS. ROCK CRYSTAL AND ENGRAVED GLASS

CLOCKS AND BRONZES. HALL AND LIBRARY CLOCKS

TRAVELING CLOCKS. TIFFANY FAVRILE LAMPS

THE TIFFANY BLUE BOOK GIVES THE RANGE OF PRICES

OF THIS MOST COMPREHENSIVE STOCK. IT WILL BE SENT UPON REQUEST. PURCHASES MAY BE MADE BY MAIL

FIFTH AVENUE & 37TH STREET
NEW YORK

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