Talking Radio: An Oral History of American Radio in the Television AgeM.E. Sharpe, 2000 - 223 páginas Incorporating an oral history approach, this history of radio covers the impact of the arrival of television, the rise of transistor radios, the popularity of rock n' roll, FM stereo stations, underground radio of the sixties, talk radio, public radio, and how technology will affect its future. |
Dentro del libro
Resultados 1-3 de 38
Página 42
... advertising agencies ' wholly owned shows . Paley set up CBS's first programming department to develop show concepts , especially comedies , that would then be offered to advertisers . By 1948 , CBS had put thirty - six of its own ...
... advertising agencies ' wholly owned shows . Paley set up CBS's first programming department to develop show concepts , especially comedies , that would then be offered to advertisers . By 1948 , CBS had put thirty - six of its own ...
Página 155
... advertisers and their agencies to select programs that were heard by people who were the best prospects for their goods and services . In this way they increased the efficiency of advertising , resulting in lower prices and contributing ...
... advertisers and their agencies to select programs that were heard by people who were the best prospects for their goods and services . In this way they increased the efficiency of advertising , resulting in lower prices and contributing ...
Página 219
... advertising , 42 , 47 demographics , 38 , 47 giveaway shows , 43 local radio and , 45 Monitor archetype , 46 NBC broadcasts , 40-41 network changes , 51 ABC network split , 48-50 noncommercial radio , 51 overview , 38-39 peak listening ...
... advertising , 42 , 47 demographics , 38 , 47 giveaway shows , 43 local radio and , 45 Monitor archetype , 46 NBC broadcasts , 40-41 network changes , 51 ABC network split , 48-50 noncommercial radio , 51 overview , 38-39 peak listening ...
Contenido
Radios Victory and Short Peace | 3 |
Television Takes Over the Living Room | 10 |
When the Two Worked as One | 17 |
Derechos de autor | |
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Otras ediciones - Ver todas
Talking Radio: An Oral History of American Radio in the Television Age: An ... Michael C. Keith Vista previa limitada - 2020 |
Talking Radio: An Oral History of American Radio in the Television Age Michael C. Keith Vista de fragmentos - 2000 |
Términos y frases comunes
A.C. Nielsen Academic and author advertising affiliates airwaves American Arnie Ginsburg audience audio Bruce Mims called changed Christopher Sterling commercial radio created culture decade deejays dial Dick Orkin director disc jockey drama early entertainment fifties FM broadcasters FM stations format forty Frank Tavares golden age Hamlet hear host Hottelet hundred Joe Cortese Karl Haas Larry Gelbart Limbaugh listeners markets Marvin Bensman NARRATOR network radio Nielsen nineteen-sixties Norman Corwin on-air operated percent personalities Peter Orlik Peter Wolf play political popular portable public broadcasting public radio radio medium radio networks radio programming radio stations ratings records Robert Hilliard satellite seventies Shane Sign-off sixties sound Stan Freberg stereo Storz talent talk radio talk-show tape television things tion Todd Storz top-forty transistor tuned voice women writer York
Referencias a este libro
Radio Production Worktext: Studio and Equipment David E. Reese,Lynne S. Gross,Brian Gross Vista previa limitada - 2006 |