 | Walter Dill Scott - 1903 - 264 páginas
...presentday advertising is found in the fact that the writer of the advertisement fails Weaknesses tQ appeal thus indirectly to the . . , senses. How many...describe a perfume so that the reader can smell it? Hcr.v many describe an undergarment so that the reader can feel the pleasant contact with his body?... | |
 | 1904 - 1002 páginas
...the writer of the advertisement fails to appeal thus indirectly to the senses. How many advertisers describe a piano so vividly that the reader can hear...described that the reader can taste the food ? How many advertisers describe a perfume so that the reader can smell it ? How many describe an undergarment... | |
 | Walter Dill Scott - 1916 - 272 páginas
...is found in the fact that the writer of the advertisement fails Weaknesses tQ appeal thus ^directly to the . , ' . senses. How many advertisers Advertisements...describe a perfume so that the reader can smell it? Hcv/ many describe an undergarment so that the reader can feel the pleasant contact with his body?... | |
 | Walter Dill Scott - 1921 - 456 páginas
...the writer of the advertisement fails to appeal thus indirectly to the senses. How many advertisers describe a piano so vividly that the reader can hear it? How many food products are APPLICATION OF MENTAL IMAGERY 69 so described that the reader can taste the food? How many advertisements... | |
 | David M. Potter - 2009 - 245 páginas
...the Archimedes, if not the Nostradamus, of the advertising world: "How many advertisers," he asked, "describe a piano so vividly that the reader can hear...that the reader can taste the food? . . . How many describe an undergarment so that the reader can feel 1. Ralph M. Hower, The History of an Advertising... | |
 | David B. Sachsman, S. Kittrell Rushing, Debra Reddin Van Tuyll - 610 páginas
...epitomizes the changed trend. Called "The Psychology of Advertising," it read, in part: How many advertisers describe a piano so vividly that the reader can hear it? How many food products are described so that a reader can taste the food? How many describe an undergarment so thai the reader... | |
 | Maury Klein - 2007
...five years later became his influential The Psychology of Advertising. How many advertisers, he asked, "describe a piano so vividly that the reader can hear...so described that the reader can taste the food?" Earnest Elmo Calkins, who formed in 1902 what he claimed to be "the first full-service agency," brought... | |
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Hcr.v many describe an undergarment so that the reader can feel the pleasant contact with his body? Many advertisers seem never to have thought of this, and make no attempt at such descriptions. 