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ADVERTISING AND THE BROADCASTING MEDIA In evaluating television and radio along with other media of communication ... When advertisers buy time on television or radio they do so because they are impressed with the wide circulation that ...
ADVERTISING AND THE BROADCASTING MEDIA In evaluating television and radio along with other media of communication ... When advertisers buy time on television or radio they do so because they are impressed with the wide circulation that ...
Página 95
Standard Rate and Data Service , a monthly publication , summarizes the rate cards of all stations and is used by advertisers and agencies in buying television and radio time . ADVERTISING AGENCIES The formulation and management of ...
Standard Rate and Data Service , a monthly publication , summarizes the rate cards of all stations and is used by advertisers and agencies in buying television and radio time . ADVERTISING AGENCIES The formulation and management of ...
Página 103
work and spot advertising . Advertisers who are unable to obtain a good network time period may have no alternative but to undertake a national spot campaign if they desire national exposure . LOCAL ADVERTISERS Radio time sales to local ...
work and spot advertising . Advertisers who are unable to obtain a good network time period may have no alternative but to undertake a national spot campaign if they desire national exposure . LOCAL ADVERTISERS Radio time sales to local ...
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Contenido
Social Aspects of Broadcasting | 3 |
The Growth of American Radio 220 | 42 |
TV Broadcast Revenues Expenses and Income 1961 | 47 |
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