Television and RadioAppleton-Century-Crofts, 1963 - 659 páginas |
Dentro del libro
Resultados 1-3 de 49
Página 60
... agencies . Until 1962 , by far the largest of such agencies , constituting the single largest force in the entertainment industry , was the Music Corporation of America ( MCA ) . In addition to representing talent , however , MCA ...
... agencies . Until 1962 , by far the largest of such agencies , constituting the single largest force in the entertainment industry , was the Music Corporation of America ( MCA ) . In addition to representing talent , however , MCA ...
Página 95
... agencies in buying television and radio time . ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them ...
... agencies in buying television and radio time . ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them ...
Página 620
... agencies than with stations . The American Association of Advertising Agencies gives annual aptitude examinations in the field of advertising . Results are made available for comparison with national scores and an estimate is given ...
... agencies than with stations . The American Association of Advertising Agencies gives annual aptitude examinations in the field of advertising . Results are made available for comparison with national scores and an estimate is given ...
Contenido
Social Aspects of Broadcasting | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
actors ad lib advertising affiliated agencies American ANNCR announcer ARLENE FRANCIS audience audio camera CBS Television Cheez Whiz close-up color commercial Commission Company control room developed director disc jockey drama educational Electro-Voice engineer entertainment equipment example Federal Communications Commission film frequency grams interviews kinescope license listening live material ment microphone minutes National Broadcasting Company network programs newscasts operation performers person pick-up picture play popular presented production public interest radio and television radio programs radio stations records rehearsal responsibility scene schedule script shot signal sound effects speaker speech sponsor staff standards story studio talent talk tape technique tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN York