Television and Radio |
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Página 107
Since these acts of judgment take place privately in millions of homes each day , it is impossible to determine with absolute certainty the over - all attitude of the audience to a particular program . There is no formal expression of ...
Since these acts of judgment take place privately in millions of homes each day , it is impossible to determine with absolute certainty the over - all attitude of the audience to a particular program . There is no formal expression of ...
Página 116
The conflicts do point up , however , the great limitations in using rating information to draw conclusions as to audience size or program popularity without thorough analysis of the rating information . As a result of concern about ...
The conflicts do point up , however , the great limitations in using rating information to draw conclusions as to audience size or program popularity without thorough analysis of the rating information . As a result of concern about ...
Página 118
audience and the program , the effectiveness of the commercial messages , or the special kind of audience attracted to the program . 5. Very low program ratings tend to be less reliable as a guide to judging audience size than high ...
audience and the program , the effectiveness of the commercial messages , or the special kind of audience attracted to the program . 5. Very low program ratings tend to be less reliable as a guide to judging audience size than high ...
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Contenido
Social Aspects of Broadcasting | 3 |
The Growth of American Radio 220 | 42 |
TV Broadcast Revenues Expenses and Income 1961 | 47 |
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Información bibliográfica
| Título | Television and Radio |
| Autores | Giraud Chester, Garnet R. Garrison |
| Edición | 3 |
| Editor | Appleton-Century-Crofts, 1963 |
| Procedencia del original | Universidad de California |
| Digitalizado | 5 Mar 2008 |
| Largo | 659 páginas |
| Exportar cita | BiBTeX EndNote RefMan |