Television and Radio |
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Página 110
in to a station be equated with listening or viewing to that station ? How do you determine how many people are watching a single television set ? Should out - of - home radio listening be included in computing the size of the audience ...
in to a station be equated with listening or viewing to that station ? How do you determine how many people are watching a single television set ? Should out - of - home radio listening be included in computing the size of the audience ...
Página 111
Respondents were asked whether they were listening to the radio , to identify the program and station to which they were listening , and to name the advertiser who sponsored the program . From the replies to these telephoned questions ...
Respondents were asked whether they were listening to the radio , to identify the program and station to which they were listening , and to name the advertiser who sponsored the program . From the replies to these telephoned questions ...
Página 112
The effect of television on listening in the large eastern cities threw out of kilter some of the basic assumptions underlying Hooper's statistical techniques ; it consequently became impossible accurately to estimate listening in ...
The effect of television on listening in the large eastern cities threw out of kilter some of the basic assumptions underlying Hooper's statistical techniques ; it consequently became impossible accurately to estimate listening in ...
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Contenido
Social Aspects of Broadcasting | 3 |
The Growth of American Radio 220 | 42 |
TV Broadcast Revenues Expenses and Income 1961 | 47 |
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Información bibliográfica
| Título | Television and Radio |
| Autores | Giraud Chester, Garnet R. Garrison |
| Edición | 3 |
| Editor | Appleton-Century-Crofts, 1963 |
| Procedencia del original | Universidad de California |
| Digitalizado | 5 Mar 2008 |
| Largo | 659 páginas |
| Exportar cita | BiBTeX EndNote RefMan |