Television and RadioAppleton-Century-Crofts, 1963 - 659 páginas |
Dentro del libro
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Página 345
... WRITING COMMERCIAL COPY In writing radio announcements , the seven points discussed in Chapter 19 should be kept in mind : ( 1 ) Gain attention quickly , ( 2 ) rococo in lan- guage should go , ( 3 ) use simplicity in sentence style ...
... WRITING COMMERCIAL COPY In writing radio announcements , the seven points discussed in Chapter 19 should be kept in mind : ( 1 ) Gain attention quickly , ( 2 ) rococo in lan- guage should go , ( 3 ) use simplicity in sentence style ...
Página 640
... Writing and Selling ( Boston : The Writer , 1954 ) . Royal , John , Television Production Problems ( New York : McGraw - Hill , 1948 ) . Seldes , Gilbert , Writing for Television ( New York : Doubleday , 1952 ) . Settler , Irving , How ...
... Writing and Selling ( Boston : The Writer , 1954 ) . Royal , John , Television Production Problems ( New York : McGraw - Hill , 1948 ) . Seldes , Gilbert , Writing for Television ( New York : Doubleday , 1952 ) . Settler , Irving , How ...
Página 641
... Writing ( New York : Prentice - Hall , 1948 ) . Weiss , Margaret R. , The TV Writer's Guide ( New York : Pellegrini ... Writing ( New York : William C. Brown , 1959 ) . Wylie , Max , Radio and Television Writing ( New York : Rinehart ...
... Writing ( New York : Prentice - Hall , 1948 ) . Weiss , Margaret R. , The TV Writer's Guide ( New York : Pellegrini ... Writing ( New York : William C. Brown , 1959 ) . Wylie , Max , Radio and Television Writing ( New York : Rinehart ...
Contenido
Social Aspects of Broadcasting | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
actors ad lib advertising affiliated agencies American ANNCR announcer ARLENE FRANCIS audience audio camera CBS Television Cheez Whiz close-up color commercial Commission Company control room developed director disc jockey drama educational Electro-Voice engineer entertainment equipment example Federal Communications Commission film frequency grams interviews kinescope license listening live material ment microphone minutes National Broadcasting Company network programs newscasts operation performers person pick-up picture play popular presented production public interest radio and television radio programs radio stations records rehearsal responsibility scene schedule script shot signal sound effects speaker speech sponsor staff standards story studio talent talk tape technique tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN York