About Ask for our 36-page illustrated prospectus : it tells the whole story in an interesting way it shows young men and women just how Mr. Edgar John Arnold achieved fame as a writer of advertising and will (if it does nothing more) show you how interesting the profession of writing advertising matter is. Ten cents will bring you a sample The Arnold Course in Advertising, 225 FOURTH AVENUE, = NEW YORK, U. S. A. The Lamp of Steady Habits. EW ROCHESTER. The lamp that doesn't flare up or smoke, or cause you to use bad language; the lamp that looks good when you get it and stays good; the lamp that you never willingly part with, once you have it; that's The New Rochester. Other lamps may be offered you as "just as good "-they may be, in some respects, but for all around goodness, there's only one. To make sure the lamp offered you is genuine, look for the name on it; every New Rochester lamp has it. We make oil stoves too, just as good as the lamps; in fact, THE ROCHESTER LAMP CO., HYLO Many people who are burning gas or kerosene can now afford electric light in the home. The Hylo Baby Filament Lamp enables you to fit the illumination to the need. It can be turned up and down from 1 to 16 candle-power as easily as you regulate gas, saving five-sixths of the current when turned down. Consult your electric light company about the expense of lighting with Hylo Lamps. If the electric light company or your dealer will not supply you promptly, Hylo Lamps will be sent to you direct from the factory on receipt of price, 75 cents each. Three lamps, $2.00. The Hylo leaflet costs you only a postal. THE PHELPS COMPANY 29 ROWLAND ST., DETROIT, MICH., U. S. A. LIGHTS THE HOUSE MORE LIGHTENS THE POCKET LESS. In this limited space we can GUNTON'S but we will gladly send you Every serious minded and intelligent man or woman does, or should, know GUNTON'S and read GUNTON'S. 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The late President's lifelong friend, comrade in war, colleague in Congress and champion in House of Representatives; was near the President's side with other great men when his eyes were closed in death; followed his remains to National Capital and to Canton. Millions of copies will be sold. Sales spreading like fire in dry stub. ble; men and women taking 10 to 50 orders daily. It is the official book. Eulogies from Governors, Senators, editorials from great dailies. Last and dying words of world's great men, but none so grand as McKinley's-"IT IS GOD'S WAY." Contains photogravure of last photograph of President ever taken. You can easily and quickly clear $2.500. The General requires that share of proceeds of sale of every book sold shall be donated to a McKinley Monument Fund. Thus every subscriber to this book becomes a contributor to this fund. Everybody will buy it; orders for the asking; no one will refuse. 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