Television and Radio |
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Página 93
... advertisers buy time on television or radio they do so because they are impressed with the wide circulation that television and radio can give to their advertising message . A commercial message deliv- ered on a popular network evening ...
... advertisers buy time on television or radio they do so because they are impressed with the wide circulation that television and radio can give to their advertising message . A commercial message deliv- ered on a popular network evening ...
Página 95
... ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan and execute ...
... ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan and execute ...
Página 103
... advertising . Local television advertising is sought by all stations to supplement their income from network advertisers and to strengthen their relations with the local community . Local advertisers include all types of local retailers ...
... advertising . Local television advertising is sought by all stations to supplement their income from network advertisers and to strengthen their relations with the local community . Local advertisers include all types of local retailers ...
Contenido
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York