Television and Radio |
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Página 93
ADVERTISING AND THE BROADCASTING MEDIA In evaluating television and radio along with other media of communica- tion ... When advertisers buy time on television or radio they do so because they are impressed with the wide circulation ...
ADVERTISING AND THE BROADCASTING MEDIA In evaluating television and radio along with other media of communica- tion ... When advertisers buy time on television or radio they do so because they are impressed with the wide circulation ...
Página 95
ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan ...
ADVERTISING AGENCIES The formulation and management of advertising campaigns is distinc- tively the function of advertising agencies . These agencies are hired by advertisers to advise them on promotional matters and to plan ...
Página 103
work and spot advertising . Advertisers who are unable to obtain a good network time period may have no alternative but to undertake a national spot campaign if they desire national exposure . LOCAL ADVERTISERS Radio time sales to local ...
work and spot advertising . Advertisers who are unable to obtain a good network time period may have no alternative but to undertake a national spot campaign if they desire national exposure . LOCAL ADVERTISERS Radio time sales to local ...
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Contenido
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York