Television and Radio |
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Página 107
Since these acts of judgment take place privately in millions of homes each day , it is impossible to determine with absolute certainty the over - all attitude of the audience to a particular program . There is no formal expression of ...
Since these acts of judgment take place privately in millions of homes each day , it is impossible to determine with absolute certainty the over - all attitude of the audience to a particular program . There is no formal expression of ...
Página 116
The conflicts do point up , however , the great limitations in using rating informa- tion to draw conclusions as to audience size or program popularity with- out thorough analysis of the rating information . As a result of concern about ...
The conflicts do point up , however , the great limitations in using rating informa- tion to draw conclusions as to audience size or program popularity with- out thorough analysis of the rating information . As a result of concern about ...
Página 118
audience and the program , the effectiveness of the commercial messages , or the special kind of audience attracted to the program . 5. Very low program ratings tend to be less reliable as a guide to judging audience size than high ...
audience and the program , the effectiveness of the commercial messages , or the special kind of audience attracted to the program . 5. Very low program ratings tend to be less reliable as a guide to judging audience size than high ...
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Contenido
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York
Información bibliográfica
| Título | Television and Radio |
| Autor | Giraud Chester, Garnet R. Garrison, Edgar E. Willis |
| Publicado | 1963 |
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