Television and Radio |
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Página 12
... grams that are likely to attract the largest audiences . The reason for this is simple : a program with limited appeal set into an evening network program schedule makes it difficult to regain the audience for the following program ...
... grams that are likely to attract the largest audiences . The reason for this is simple : a program with limited appeal set into an evening network program schedule makes it difficult to regain the audience for the following program ...
Página 59
... grams were offered for sale to multiple sponsors on an insertion or partici- pating basis . A prospective sponsor might purchase one or a hundred insertions , depending upon his resources and his needs , but in any event he would have ...
... grams were offered for sale to multiple sponsors on an insertion or partici- pating basis . A prospective sponsor might purchase one or a hundred insertions , depending upon his resources and his needs , but in any event he would have ...
Página 104
... grams were produced by a department of the advertising agency that repre- sented the client , a situation that permitted maximum control by the adver- tiser over what was to be presented . When television moved to the center of the ...
... grams were produced by a department of the advertising agency that repre- sented the client , a situation that permitted maximum control by the adver- tiser over what was to be presented . When television moved to the center of the ...
Contenido
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York