Television and Radio |
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Página 105
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
... sponsor's invest- ment is very high , he must be concerned about a program's total effect . Sometimes a sponsor may go further than merely negating a section of a program that he considers in bad taste or not in the best interest of the ...
Página 157
... sponsor of a program series in which a well - known actress was to be featured , received a number of protests that she was a Com- munist . Despite the actress ' vigorous denials that she had ever been a Communist or had Communistic ...
... sponsor of a program series in which a well - known actress was to be featured , received a number of protests that she was a Com- munist . Despite the actress ' vigorous denials that she had ever been a Communist or had Communistic ...
Página 584
... sponsor an individual film in turn as it is scheduled during this period . Instead of one sponsor taking the entire feature , individual spot announcements are inserted to advertise the products of a number of different companies ...
... sponsor an individual film in turn as it is scheduled during this period . Instead of one sponsor taking the entire feature , individual spot announcements are inserted to advertise the products of a number of different companies ...
Contenido
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York