Television and Radio |
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Página 10
... tele- vision advertising is the experience of the Alberto - Culver Company . Be- ginning in 1956 with a television advertising budget of $ 219,000 , it gradu- ally raised this amount to $ 23 million , with the result that in 1962 its ...
... tele- vision advertising is the experience of the Alberto - Culver Company . Be- ginning in 1956 with a television advertising budget of $ 219,000 , it gradu- ally raised this amount to $ 23 million , with the result that in 1962 its ...
Página 44
... tele- vision on a big scale . ABC found that it lacked the financial resources to undertake television network programming on a full scale and was forced to proceed cautiously in television while it sought new investment capital . The ...
... tele- vision on a big scale . ABC found that it lacked the financial resources to undertake television network programming on a full scale and was forced to proceed cautiously in television while it sought new investment capital . The ...
Página 57
... tele- vision with problems that radio never had to face . Moreover , the half - hour program form , so firmly established in network radio , was transferred to television intact , and the evils that followed this transfer were numerous ...
... tele- vision with problems that radio never had to face . Moreover , the half - hour program form , so firmly established in network radio , was transferred to television intact , and the evils that followed this transfer were numerous ...
Contenido
Social Aspects of Broadcasting w | 3 |
The Growth of American Radio | 20 |
The Rise of Television | 42 |
Derechos de autor | |
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Términos y frases comunes
action actors ad lib advertising agencies American ANNCR announcer ARLENE FRANCIS audience audio broadcast CBS Television close-up color commercial Commission Communications Company control room Courtesy developed director disc jockey discussion drama educational engineer equipment example FADE feature Federal Communications Commission film frequency grams Harvey Kuenn interest interviews kinescope license listening live material ment microphone minutes MURROW narration National Broadcasting Company newscasts operation performance person pick-up picture play presented production radio and television radio drama radio stations records rehearsal responsibility ROOSEVELT scene schedule screen script signal sound effects speaker speech sponsor story studio talent talk tape techniques tele telecast telephone television and radio television programs television stations tion transmitters United viewer voice WOMAN writing York
Información bibliográfica
| Título | Television and Radio |
| Autor | Giraud Chester, Garnet R. Garrison, Edgar E. Willis |
| Publicado | 1963 |
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