Lend me your ears : all you need to know about making speeches and presentations
"We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings and more in a groundbreaking and refreshing approach that highlights the secrets of successful communication, and shows how anyone can put these into practice and become an effective speaker or presenter."--Jacket
376 pages : illustrations ; 22 cm
9780195300741, 9780195300758, 0195300742, 0195300750
60311869
Introduction: audiences are always right
Part I: The language of public speaking. The battle for audience attention: keeping listeners awake and engaged ; Speaking in private and speaking in public: conversation and public speaking ; The sight and sound of words: differences between writing and speaking ; Part I exercises
Part II: Visual aids and verbal crutches. Reading from slides and talking with chalk: visuals ancient and modern ; Showing what you mean: visuals for viewers ; Part II exercises
Part III: Winning with words. The persuasive power of words: the use of rhetorical techniques ; Painting pictures with words: the use of imagery and anecdotes ; Part III exercises
Part IV: Putting principles into practice. Translating messages to increase impact: political speeches and business presentations ; Putting it all together: structure and preparation ; Unaccustomed as you may be: making social and duty speeches ; Part IV exercises
Part V: Body language and speech ; Physical facts and fiction: body language, movement and tension ; The power of speech: restoring confidence in the spoken word
Originally published: London : Vermilion, 2004