Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
"How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page
1 online resource (xxiii, 278 pages) : illustrations
9780470535905, 9780470535929, 9780470535912, 0470535903, 047053592X, 0470535911
759581297
pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company
pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture
pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business
pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team
pt. 5. The Technology Playbook: How to Develop Products Users Love
pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line
pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets
pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul
pt. 9. The Leadership Playbook: How to Create Alignment
the Key to Organizational Success
umich.skillport.com Access to the Skillsoft books online version restricted; authentication may be required